Beautifully integrated on release, this wine will reveal additional layers of complexity as develops in the cellar over the next 10 years.

2015 Gold Medal

Royal Adelaide Wine Show - 2010 Vintage

2015 Gold Medal

Rutherglen Wine Show - 2013 Vintage

2015 Gold Medal

Perth Royal Wine Show - 2012 Vintage

2015 Gold Medal

China Wine & Spirits Awards - 2010 Vintage

2015 Gold Medal

Melbourne Int Wine Competition - 2010 Vintage

A wine of character and distinction

Deep ruby red, the wine is medium to full-bodied, showing extraordinary complexity and texture. Notes of plum, spice and clove are integrated with hints of chocolate and vanilla, and supported by fine tannins. Cellar this wine for the next 10 years and beyond and it will reveal additional layers of complexity.

Deep ruby red.
The bouquet is delightfully complex. In its aromatic depths are plum, spice and clove notes, with a hint of vanilla and even roasted meat.
Immediately supple and beguiling, the flavours keep building with plum, spice and clove layered over chocolate and vanilla notes. Medium to full-bodied, the wine has an assertive texture with abundant fine tannins. Seductively poised, this wine reflects all that is great about Shiraz grown in ancient Barossan soils.
Food pairing
Eye-fillet of beef wrapped in prosciutto with a porcini farce, served with well-roasted bone marrow.

This wine was born, as all great wines are, in the vineyard. Constantly monitoring the progress of the fruit, a member of the winemaking team made regular visits to the Willandra Vineyard. Located at Rowland Flat in the heart of the Barossa Valley, Willandra boasts vines in excess of 85 years old grown in predominantly sandy soils overlay red clay loams. These ancient lean soils produce low yields of incredibly high quality fruit.

From these strong foundations a premium Shiraz was carefully crafted. Picked at optimal ripeness, the grapes were vinified as a single parcel and fermented on skins for 18 days before being pressed. Malo-lactic fermentation took around 5½ months in barrel, after which it was racked and returned to the same barrels. For this inaugural release a high proportion of new oak (41% French and 52% American) was chosen to balance the rich intensity of the fruit. The remaining 7% was filled to old American oak. The barrels used were created to the winemakers’ specification following a visit to France to assess the forests and individual cooperages.

After a total of 24 months oak maturation a meticulous tasting identified the best barrels which were blended as the final Vetus Purum Shiraz and bottled in June 2012. Sam insisted the wine be rested in bottle for a further two years to ensure complete integration of this exquisite wine.

2010 epitomised the perfect growing conditions for old vine Shiraz in the Barossa Valley. Fruit quality was outstanding, yielding wines with remarkable colour, vibrant fruit intensity and exceptional balance. Warm conditions prevailed as winter turned to spring and brought an early bud burst. Then a period of cooler weather was followed by warm to hot conditions in November which hastened leaf and canopy development. This was followed by the ideal mild, dry summer conditions which ripened the fruit evenly. The grapes for Vetus Purum we handpicked slightly early than normal on 26 February 2010.

St Hugo Vetus Purum Barossa Shiraz 14% ABV Per 10g of alcohol (86 mL): Per (150 mL) serving:
Alcohol (%): 14.7 14.7
Calories (g): 73 128
Fat (g): 0 0
Saturates (g): 0 0
Carbohydrates (g): 0.645 1.125
Sugars (g): 0.043 0.075
Proteins (mg): 8 15
*These calculations are based on the wine produced under this label (in the current vintage if wine is vintaged). Please note variances of +/-5% might occur between vintages or between blends of a vintage.

Made in tiny quantities and only sold in airport shops in AUS, Asia and the United State; the packaging is at a level only previously seen with top end Special Bin Penfolds reds. Hand-picked from the Willandra Vineyard in the Barossa Valley, it is an outstanding wine, still amazingly youthful, with a cascade of plum, blackberry, licorice and multi-spice flavours on the very long, superbly balanced and focused palate. It spent 24 months in a mix of new and used oak, now totally integrated. tasted 26/6/14.

2010 Vintage. 97 points.

James Halliday, Australian Wine Companion 2016
Daniel Swincer - Chief Winemaker

Daniel Swincer

Daniel has a flair for making wines that are beautifully distinctive in style. With his talents he harnesses the potential of the grapes, perfectly balancing fruit intensity with fine structural tannins, to create St Hugo wines with power and elegance that are the best possible expression of the fruit from each vintage.

Learn more
Barossa Shiraz

Barossa Shiraz

Vetus Purum Cabernet Sauvignon

Vetus Purum Cabernet Sauvignon


Gramp and sons
2141 Barossa Valley Way
Rowland Flat, SA
Australia 5352
+61 8 8115 9200

For nutritional information of each wine,
please visit their respective product page.